Master Certificate in Business Analytics
Bridge the Gap Between Business and Analytics
Overview
From predictive analytics and machine learning, AI to the internet of things, new sources and applications of data information flow throughout your organization every minute of every day. In this new age of big data, strategic business analytics has the capabilities to transform how you do business—but you have to effectively leverage that data!
Harness the power of big data when you learn to capture it, structure it, interpret it and apply it with a Master Certificate in Business Analytics from Michigan State University.
Required Courses
3 Course Program
Analytics for Competitive Advantage Course $2,480
8 Week Course View Course
Data Mining and Management Strategies Course $2,480
8 Week Course View Course
Applying Business Analytics Course $2,480
8 Week Course View Course
Total
$6,845 $7,440
24 Week Program Save up to $595 on 3 course package
* Tuition is determined by the University and does not include books or other fees that may apply. These rates are subject to change at any time during the program or enrollment process.
Knowledge is power. And right now there is a knowledge race surfacing among businesses across industries and around the world. With the volume and variety of information increasing and evolving by the minute, there is a need for data-centric professionals across roles, functions and departments in every organization. Big data and business analytics have the capability to transform how you do business now and help you create competitive advantages to ensure success well into the future. But to harness this power, you have to understand data. You need to know how to capture it, structure it, interpret it and apply it in real-world business situations in order to develop effective solutions and game-changing strategies.
Michigan State University – ranked one of the top 30 U.S. business schools by Forbes in 2019 – offers a 100% online Master Certificate in Business Analytics providing a fundamental understanding of how to leverage data to improve business performance, immediate decision making and long-term strategy development. Leveraging master’s level content, this program will help you identify the right questions to ask to ensure you are focusing on the issues that matter to the business and avoiding time wasted solving the ones that don’t. You’ll discover how to structure relational databases connecting external data like social media, mobile and geospatial with internal data that may be spread across systems and silos within your organization. Enhancing your current business intelligence with predictive capabilities will not only help you prepare for the future – it will help you model it.
What You'll Learn
The three required 8-week courses integrate aspects of business management, data engineering and the natural sciences for a holistic, business-based approach to analytics.
- Master essential data fundamentals like understanding today’s analytics landscape, problem identification and structuring, and data privacy and ethical concerns.
- Understand key analytical, modeling, statistical and programming tools, such as Tableau, R and Microsoft Access.
- Examine the latest trends in the industry, such as how to leverage geographical data from mobile and social media generation and understanding customer lifetime value.
Who Should Register
The Master Certificate in Business Analytics is designed for:
- Analysts and data practitioners seeking a holistic, business-based approach to analytics.
- Analytics professionals looking to formalize their experience and expand their knowledge in areas such as data management, statistical foundations and business decision making.
- Managers and senior leaders seeking an end-to-end understanding of business analytics to help drive organization performance and lead their analytics teams.
